In prevention work we spend a great deal of energy trying to give people language they can use in the moment, and popular media is one of the few places that language spreads on its own. When a show gets it right, it does more in a weekend than most curricula do in a year. Prime Video’s Off Campus reached 36 million viewers in twelve days. That’s the third biggest launch in the platform’s history, and it means a lot of young people just spent eight episodes watching a model of what asking for consent actually looks like.